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Microsoft triggers Windows 10 nag campaign on Windows 7, 8.1 devices

Gregg Keizer | June 2, 2015
Gets the word out with notifications and ad-like app that lets users reserve a copy of the free upgrade

Alternately, users can remove the Get Windows 10 app and its marketing push by uninstalling KB3035583 from the Windows Update pane. (On Computerworld's Windows 7 PCs, Get Windows 10 did not appear in the Control Panel section devoted to uninstalling programs.)

When the free upgrade arrives, users will have one year -- until July 29, 2016 -- to grab it. The version served to customers will depend on what they're running now: Windows 7 Starter, Windows 7 Home Basic, Windows 7 Home Premium and Windows 8.1 will receive Windows 10 Home, the consumer-grade edition.

Those with devices powered by Windows 7 Professional, Windows 7 Ultimate, Windows 8.1 Pro for Students and Windows 8.1 Pro will get Windows 10 Pro.

KB3035583 was not pushed to devices running Windows 7 Enterprise or Windows 8.1 Enterprise, the versions used by large organizations and companies. The nag icon and screens will also not appear on Professional or Pro editions when they have been joined to a corporate network.

Non-genuine Windows -- that's a Microsoft term for pirated or counterfeit copies of the OS -- will not see the notifications or the Get Windows 10 app. Last month Microsoft retreated from earlier statements and said that non-genuine Windows was not eligible for the free upgrade.

More information about the Get Windows 10 campaign can be found in the just-posted FAQ and on a page of Microsoft's Windows website.


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