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Microsoft to face computer makers' rebellion at CES

Gregg Keizer | Jan. 2, 2014
Windows 8.1 PCs that also run Android should 'scare the heck' out of Microsoft, says analyst

PC Plus also has the potential to alienate Google, Moorhead noted. "I don't think Google will like this either," he said. "I think they'd be okay with dual booting and toggling between OSes, but I don't think they would like Android apps being used full-screen."

Google could retaliate by barring such hardware from obtaining apps from the Google Play e-market, speculated Moorhead, because it would see a full-screen implementation as threatening its revenue if the PCs aren't tied — as are brand-name Android smartphones and tablets — to the services, like search and mapping, that bind customers to its ecosystem of behavioral and location tracking.

CES will run Jan. 7-10, and Moorhead is looking forward to the trade show because of PC Plus and its impact on Microsoft-OEM relationships.

"This is a gift that will keep on giving," said Moorhead, predicting not only a splash of coverage next month, but after those initial shots of rebellion, months more ripples from PC Plus' impact.

 

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