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Microsoft thinks BYOD with Surface 2 tablet and Windows RT 8.1

Agam Shah | Sept. 25, 2013
Microsoft has more than just consumers in mind with the latest Surface tablet. It's also hoping to woo businesses with features for making easier to secure and manage in IT environments

"There will be a few that will buy it because they want to save bucks over the Pro," Gold said.

Microsoft made a smart decision to package Surface tablets with Microsoft Office and Outlook software, which are widely used by individuals and businesses, Gold said.

"You can't do Outlook on Android and iOS," Gold said.

But analysts also agreed that the Surface 2 faces an uphill battle as iPads and Android tablets are widely accepted by IT managers. A lot of applications are also moving to the cloud, and are easily accessible through a browser.

Dell has targeted its XPS 10 tablet with Windows RT to enterprises, but found few buyers. The tablet, which was priced starting at $499.99 at the time of its launch last year, was considered too expensive for consumers, especially for a device that did not run the gamut of Microsoft applications. Microsoft took a $900 million charge resulting from slow sales of the Surface RT device. Lenovo, Asus and Samsung stopped selling tablets with Windows RT after poor sales.

Another challenge could be to get users to accept the Windows 8.1 RT OS, which is an update to the failed Windows RT. But Microsoft is trying to break off from the legacy Windows software used in PCs and thinking ahead with Windows RT 8.1, which is a highly mobile and modern OS, Kay said.

Microsoft officials are expected to talk about more enterprise features on the Surface tablets next month

 

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