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Microsoft stakes out ambitious goal of 1B Windows 10 devices

Gregg Keizer | May 4, 2015
Microsoft's chief operating system executive yesterday put a stake in the ground, saying that in three years, tops, Windows 10 would be running on a billion devices.

But while that signaled Microsoft would make its goal, Dawson remains skeptical it would matter. "I think the ship may have sailed," Dawson said in an interview. "It was possible to break into mobile market seven years ago, but it isn't 2008 any more. This will be very difficult. Although Microsoft may be choosing the best possible strategies, I'm not convinced they will actually solve the problem."

Not that Microsoft really had an alternative.

"Oh, they have to make it to one billion," said Carolina Milanesi, chief of research and head of U.S. business for Kantar WorldPanel Comtech. "Is there a choice?"


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