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Microsoft remains shackled to strategy after $900M 'absolute abomination' of a blunder

Gregg Keizer | July 22, 2013
Redmond can't afford to dump ARM just because it screwed up on Surface RT, analysts assert.

Gillett saw the write-down as just one example of a much larger transition of Microsoft from packaged software to devices and services, the former exemplified by the Surface line, the latter by the push toward Office 365 subscription and other software as a service (SaaS) efforts.

"Even if Microsoft is making all the right decisions in the transition, it's still a fundamental shift," said Gillett. "No matter what, it's a messy process, although it's even harder if they're struggling."

Microsoft will move on, in other words, after the Surface RT flop, seeing it as not a company-killer or even a reason to change its strategy, but as one of several obstacles it will encounter in the coming years. "This is early in the [Surface] product cycle," Gillett observed "This is just the beginning of at least a two-year slog."

"What this really shows is that being an OEM is tough," said Moorhead of the Surface RT overstock. "It's certainly a lot tougher than Microsoft thought it was. Can you imagine what would happen if Dell wrote off $900 million [because of an operational blunder]? Their stock would get destroyed.

"[Microsoft's handling of] this is an absolute abomination," Moorhead said. "I don't think this is a surprise to many, that Surface RT didn't sell well, but what is a surprise is the magnitude of the write-down."

Lesson learned, or so one would hope.

 

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