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Microsoft looks to find its way in mobile app market

Juan Carlos Perez | Nov. 10, 2014
By unlocking core edit functions in its free Office apps for iOS and, later, Android, Microsoft is trying to close out pesky rivals in the mobile market and lure new subscribers to Office 365.

While the moves this week are aimed at the consumer market, there will be an effect on enterprises as well. "Its primarily a consumer market move, but people carry expectations into the workplace based on what they experience in their consumer lives," Karcher said.

And use of mobile apps is growing more and more in business, for both accessing and creating content. In a survey earlier this year, Osterman Research found that information workers spend around one third of their typical workday on a mobile device, half on a desktop computer, and 15 percent not working on a computer at all. The firm also found that 42 percent of work-related electronic content is used on a mobile device, while 31 percent is created on a mobile device.

"The announcements are part of Microsofts continued realization that it needs to focus increasingly on mobile users in order to maintain growth in its Office franchise, and that the Surface tablet is not going to provide the avenue of growth into the mobile space that Microsoft needs," said Michael Osterman, the company's president.

 

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