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Microsoft kills EU browser choice screen

Loek Essers | Dec. 19, 2014
The screen contributed to restoring competition in the EU browser market, the European Commission said.

While the Commission counts the screen a success, it didn't always work as intended.

Microsoft failed to include the screen in the Windows 7 SP 1 update, which led to a 63 percent decrease in Firefox downloads during the nearly 15 months that Microsoft failed to show the screen to SP1 users, costing the company about 9 million downloads. Microsoft was fined €561 million for failing to show the screen to Windows 7 SP1 users.

Shortly after the screen's introduction, Microsoft was also criticized for not randomly scrambling the positions of the top five browsers, instead giving Chrome the best chance of landing in the preferred first spot.

 

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