Rumors of Microsoft-made Surface smartphones have been swirling for months, though they've often been cited as a "Plan B" in case other manufacturers failed to step up to the plate. Nokia and HTC have indeed done wonderful things with their Windows Phones, but it still hasn't been enough. One recent ComScore report indicates that Windows Phone's already paltry market share actually shrank since Windows Phone 8 launched in October, while an April AdDuplex report indicates that Nokia commands a whopping 80 percent of the Windows Phone market.
That ain't a healthy ecosystem. In fact, you could say it's downright unhealthy.
What better time to launch a Surface Phone? Windows Phone is already a dud in the grasp of a sole manufacturer. If Microsoft truly wants to evolve into a device and services company built to go head on with the likes of Apple, it should release a Windows Phone beast of its own and let the OEM chips fall where they may.
If you can't join 'em, beat 'em.
Sign up for CIO Asia eNewsletters.