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Microsoft hands some of the reins for its display ad business to AOL

Blair Hanley Frank | June 30, 2015
Microsoft will be handing over its display advertising business to AOL in nine markets as part of a new partnership between the two companies that was announced Monday.

Last week, Nadella said in a company wide email that Microsoft needed to "make some tough choices in areas where things are not working," and it seems display advertising fits the bill. With the AOL deal, Microsoft seems to get a fairly positive outcome: it no longer has to worry about building out its own display ad network in the affected markets, but can still leverage ads to monetize its free services like Outlook.com.

All this comes the same day that Microsoft revealed it was transferring around 100 engineers and technology used by Bing Maps to Uber as part of a shift away from collecting its own imagery and data for the mapping service.

 

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