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Microsoft goes 'Windows Everywhere' with Best Buy takeovers, new ad

Mark Hachman | June 14, 2013
Over 500 Best Buys will integrate Windows Store-within-a-store boutiques, a partnership arriving as Microsoft shows off the depth of its ecosystem.

The most recent ad debuted last night. Although the ad focuses on the Windows 8 interface, Microsoft ties it to the Windows PC, the Windows Phone, and the Surface. The tagline? "One experience. On every device. For everything in your life." Another, seen below, takes a more Office-centric feel.

Microsoft isn't the only provider promising an ecosystem—Apple could reproduce this with an iPhone, iPad, and Macintosh, for example—but Microsoft's returned to the practical. It's all part of a humbler, more responsive, and dare we say it—ubiquitous Microsoft. Microsoft may not regain the luster it once had, but it's making some focused, aggressive moves to do just that.

 

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