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Microsoft expands buyback deal to goose sales of Surface, Windows phones

Gregg Keizer | Sept. 20, 2013
'Smart move,' says retail expert, that will drive traffic

Buyback and trade-in programs are generally effective, Baker added, as long as the retailer doesn't use the tactic too often. "People are not always thinking of these opportunities, but they lose their effectiveness if you go to that well too often," said Baker.

While Microsoft's iPad buyback deal has an expiration date of Oct. 27, the expanded program run in conjunction with Clover Wireless has no apparent end date.

Microsoft's website contains more information about the buyback program and links to start the quote process.

Microsoft buyback program
Microsoft broadened its rival hardware buyback program and will accept trades of Android and iOS smartphones and tablets when customers buy a Windows phone or tablet. (Image: Microsoft.)

 

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