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Microsoft doubles down on 2-in-1, enterprise-first Surface strategy

Gregg Keizer | May 21, 2014
Redmond wakes up and smells the coffee to focus on business and notebooks, ignores consumers and gives short shrift to tablets.

"What's clear is that Microsoft is in it for the long haul," Moorhead said, noting that the event began with CEO Satya Nadella on the small stage. "That was more than just getting the new CEO on the road," Moorhead added. "That showed that this was a very important launch to Microsoft, one that was important to get right."

Did Microsoft get it right?

"I expect this device to be successful for Microsoft, and to show that the new focus of Microsoft on markets where it can clearly differentiate and leverage its strengths can indeed pay dividends," said Gold. "Time will tell if enterprises and users see it the same way."

 

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