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Microsoft discounts Surface Pro 3, launches trade-in program

Gregg Keizer | Feb. 23, 2015
Microsoft has cut the price of its Surface Pro 3 and is offering up to US$650 towards the purchase of the hybrid tablet/laptops to customers who trade in older Microsoft Surface devices.

The continued $100 discount could augur a refresh of the Surface Pro line, as did a similar price cut two months before the unveiling of the Surface Pro 2 in October 2013. But rumors of a Surface Pro 4 have pegged launch dates no sooner than July.

In the fourth quarter of 2014, Microsoft reported record Surface revenue of $1.1 billion, with a gross margin of between 19% and 20%, still low, perhaps even insufficient to cover marketing costs, but significantly higher than the third quarter's gross profit of just 9%.

Surface device owners can start the buyback process on Microsoft's website.


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