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Microsoft chops Surface RT price to $349

Gregg Keizer | July 15, 2013
One Microsoft bull urges consumers to take a pass, even at that price.

Microsoft has made no noise about when, or truth be told, even if, it will debut new Surface RT devices. But it seems clear, after last week's corporate reorganization and its emphasis on a "complete spectrum" of devices — a "family of devices," as CEO Steve Ballmer put it — that the company must at some point unveil new tablets, if only to put its money where Ballmer's mouth is.

Analysts and pundits alike have held up the newest processors from Intel and ARM licensees such as Nvidia as Microsoft's best hope for gaining more ground in tablets. Those processors, battery misers and more powerful, respectively, are expected to appear in new devices this fall — in time for the holiday selling season but likely not for the almost-as-important back-to-school sales, into which Best Buy lumped the discounted Surface RT.

Microsoft has not revealed sales figures for the Surface line — which also includes the Surface Pro, powered by Windows 8 Pro — but estimates by research firms like IDC have been lackluster.

Staples is one of the U.S. retailers selling the Surface RT tablet at a sharp discount. (Image: Staples.)

The discounted Surface RT can be purchased at Microsoft's retail and online stores, as well as retailers like Best Buy and Staples.

 

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