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Microsoft can 'start printing money' as soon as it launches Office for iOS

Gregg Keizer | Jan. 28, 2013
The opportunity won't last forever, says IDC analyst, because 10-in. tablets are getting swamped by smaller devices, where Office won't matter.

"They have to decide what's more important, Office or Windows," O'Donnell said. "The operating system battle is a lot harder for Microsoft to fight than the office productivity battle, so if I'm Ballmer, I would put more of my bets on Office."

By the estimate of rival research firm Forrester, Microsoft's monopoly of the OS market -- 95% as recently as 2008 -- has evaporated, hitting a low of 35% in 2012 as smartphone and tablet sales exploded.

 

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