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Microsoft APC 2015: Gartner's Tiffani Bova - predicting the partner of 2020

Allan Swann | Sept. 2, 2015
Gartner's VP and distinguished analyst, Tiffani Bova, took to the stage at Microsoft APC 2015 to describe what she feels lies in store over the next five years, and what the channel partner of 2020 will look like.

Tiffani Bova, VP and distinguished analyst, Gartner Research
Tiffani Bova, VP and distinguished analyst, Gartner Research

Gartner's VP and distinguished analyst, Tiffani Bova, took to the stage at Microsoft APC 2015 to describe what she feels lies in store over the next five years, and what the channel partner of 2020 will look like.

"Probably about five years ago I really started talking about the partner of the future was going to be somebody who was hybrid, IP driven with recurring revenue, more services - what's interesting for me is I've seen much of that happen," she said.

"The partner of 2020 is going to be different, and we really need to challenge who we are today."

Bova believes that we will rapidly see businesses develop bi-modal offerings.

"It's beyond analytics, Cloud, mobility, whatever it might be. The point is, you can start to see that we're moving away from industrialised solutions, that tend to be a bit more heavy, and to crafting solutions that can be a lot more fluid."

Using the example of a lorry and a sports car, one is needed to do the traditional IT heavy lifting and logistics, the other is more high speed and exploratory.

"Running at two speeds, or being bi-modal is challenging even the largest of organisations. It's going to challenge the channel."

"Speed one is very predictable, there's a project, there's a start date, an ending. You sell it to IT, procurement. Speed two is very exploratory, 'I'm not sure if it's going to work, so I want to fail fast and try again'."

"The talent pool in one is very comfortable in one, and they don't know how to behave in two. The channel is the same."

Bova believes most channel organisations will have to create different subsidiaries to achieve these goals. A good example is UXC's various divisions, such as Oxygen and Eclipse.

"We think that 40 percent of businesses will be bi-modal. Going forward, we think that 75 percent of all businesses will be bi-modal."

"There will be a significant group of those that will fail."

Bova also believes that by 2020, 75 percent of all app purchases for digital businesses will be built and not bought.

The transition of all businesses to digital is about more than just e-commerce, it will affect every touch point.

"This is the biggest shift in the market I have ever seen."

Of particular focus are the disruptive technologies, such as the Internet of Things, and 3D printing.

Philips has already developed light bulbs that sync to your phone and change colour to suit - so a picture of a sunset will connect to your network and adjust mood lighting accordingly.

 

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