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Microsoft and Nokia: the bare facts

John Cox | Sept. 4, 2013
Two mobile industry losers join forces.

"Priorities are the answers to the Why' question as much as Resources are the answers to the What' and processes are to the How,'" he says. "They determine the direction and reasoning of why a company even exists.

"The acquired company's Priorities (and hence Processes and Resources) become the guiding principles in the acquirer," Dediu says. "It's what happened when Apple bought NeXT and may have happened when Disney bought Pixar.

"My first thought on this is that Nokia's priorities are not sufficient for the company that Microsoft wants and needs to become, but there are some priorities which are necessary and which it values."

 

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