Michael Bosnar, long-time IT veteran, is the quintessential entrepreneur. Not only has he been in leadership roles across the channel including stints at vendors, resellers and distributors, but he also invests in start-ups and helps fuel innovation in the ICT industry.
In a career-first in-depth interview, Bosnar, who has held the managing director role at AppSense since 2011, sat down with ARN to discuss his milestones and achievements, his lessons learned, and his company game plan going forward.
As he delved into his experience, Bosnar looked back fondly at his early days in IT, which he described as "an unbelievable place". As he highlighted his 30-year journey in IT, Bosnar was full of respect and pride at everything from being involved in the grassroots phase of various start-ups companies to being able to help transition the channel programs and initiatives at well-established ICT players. JENNIFER O'BRIEN reports.
What was it like to be involved in the IT industry in the late 1980s, early 1990s?
Michael Bosnar (MB): I had a Porsche when I was 30 years old. I had gold chains around my neck and a silver suit. This was 20 years ago. I was a sales manager at 25 years old. I was earning a significant amount of money at a very young age. The IT industry was making a load of money, not like what it is today. I travelled on four or five trips a year. I was this 30-year-old guy driving around in flashy cars.
How did your path lead you to IT and what is your background?
MB: My brother-in-law was the managing director for Digital in Singapore and it was the early 80s. There was a real explosion going on in technology and he strongly directed me in that path. My first job was selling photocopiers for Alcatel Datakey. It lasted for a year before I was transferred to their computer division. After three years, I moved over to be the sales manager for AMS, which grew up to become Volante and then Commander.
After AMS, I was given the opportunity to set up a company called Prion Technology Distribution, which became quite a large distributor business. It was taken up by a company called Siltech, where I worked for another year. I then set up my own company called Exeed Distribution. It went for three years in Australia and unfortunately had to close down when there was the HP takeover of Compaq. We retained the New Zealand business. I sold out of NZ and resigned from the board about a year-and-a-half ago. I have also worked at Sybase and CA.
What was the channel like in the early days?
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