Thanks to the revelations about the NSA's PRISM program, people are more concerned than ever about how much of their personal information is being captured and saved by big Web companies (Google, Microsoft, Facebook, and so on).
Google perhaps casts the biggest shadow among users, with the massive amount of personal data it can get from its search engine alone, to say nothing of its other properties, such as Google Apps and YouTube. For those who would rather not user a data-capturing behemoth for their Web searched, there's DuckDuckGo, a search engine that won't save so much as an IP address, much less any details more specific to individual users.
As DuckDuckGo Founder and CEO Gabriel Weinberg mentions in the video interview above, he didn't set out to make a more private search engine; he wanted to make a better search engine, and from there, he backed into the no-tracking stance.
"It's a myth that Google needs to track you to make money," he asserts, pointing out that Google makes its money from keywords, not data-gathering and the customization that comes from that data. If tracking is uneccessary from both an economic and a service standpoint, users should be able to switch to a nontracking search engine without sacrificing quality. That's an appealing pitch to those who want to keep their data away from prying eyes.
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