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Meet the new Apple, same as the old Apple

Dan Moren | June 12, 2013
Watching Apple through the lens of public perception, it would be easy to buy into the idea that the company has been under siege of late.

Is this a sign that we're seeing Tim Cook's own vision of Apple? Sure. But make no mistake: Tim Cook's Apple is also Steve Jobs's Apple. At the core, the company and its focus on products remains the same--we're just seeing it through a different lens.


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