Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

MDeC bid to boost SME ecommerce: Digital Malaysia

AvantiKumar | Oct. 14, 2014
Under the national Digital Malaysia initiative, the new MyElite Biz Broadband programme will deliver business benefits, said MDeC COO Ng Wan Peng.

 Ng Wan Peng - MDeC modified new

Photo - Ng Wan Peng, COO, MDeC

To help boost ecommerce Malaysia's small and medium enterprise sector, the national ICT agency Multimedia Development Corporation [MDeC] has unveiled a new high speed broadband initiative called MyElite Biz Broadband programme.

During the announcement in Cyberjaya, MDeC chief operating officer Ng Wan Peng said that the scheme, which is also endorsed and supported by the SME Corporation Malaysia, is part of the ongoing national Digital Malaysia initiative and will help offer high-speed broadband and exclusive ecommerce incentives to the country's SMEs.

Through this programme, MDeC will select ten (10) winners to be featured as 'Success Stories' and wit the opportunity to win prizes worth up to RM31,578 [US$9,678]in total, said Ng.

In addition, MDeC has collaborated with TIME dotCom, Rakuten Malaysia, and Shoppertise Malaysia to offer a special package that bundled high speed broadband and comprehensive e-business training at a very competitive price, she said.

The end result is that the programme will help SMEs increase their business sales and revenue as well as enhance productivity and online customers, said Ng.

"eCommerce is a key component of the digital economy and its significance has also been recognised as one of the key ICT sub-sectors in our Digital Malaysia 354 Roadmap," she said. "We hope that with more programmes such as MyElite Biz, Malaysian SMEs will be more adept in moving their businesses online, harnessing the full potential of the digital platform."

 SMEs urged to take step

MDeC director, SME cluster and initiative Wee Huay Neo, said, "We believe that the MyElite Biz programme is a great stepping stone for SMEs to take their businesses to greater heights, and be introduced to how entrepreneurs can further capitalize on digital technology."

Wee said MDeC commissioned a recent Ipsos Business Consulting study that showed only 35 percent of the SMEs use Internet for ebusiness due to lack of ICT knowledge and expertise as well as being put off by the high broadband subscription fees.

The study also indicated that 55 percent of the SMEs realised that broadband and ebusiness could boost their business growth, said Wee.
The MyElite Biz Broadband programme is open to all registered SMEs within TIME dotCom coverage areas in Klang Valley. An availability search can be performed via the company's website at Applications will be open till 20 October 2014.


Sign up for CIO Asia eNewsletters.