But when it comes to technology, Davidson told IDG News Service that the company isn't wedded to its barcode-based system.
"We started with a cloud-based QR code because it allows us to go to market right away on any phone," he said. "If we need, we can pivot to NFC at any time. There are also opportunities to work with low-energy Bluetooth."
On the payment side, he said MCX was in talks with credit card companies that would allow consumers to load payment cards into CurrentC. As it was initially proposed, the system only worked with bank accounts.
CurrentC is already being tested in some undisclosed locations in the U.S. It will be launched nationwide in 2015.
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