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McAfee rethinks consumer security service delivery

Ellen Messmer | May 14, 2013
McAfee, part of Intel, today announced a profound shift in how it distributes and prices its consumer security products by introducing LiveSafe, a service that combines anti-malware plus a score of other capabilities, such as anti-theft protection and a so-called "safety deposit box" in the cloud that can only be accessed by means of the user's face or voice biometric.

LiveSafe is not expected to initially be available through Web-site marketing and availability. With the unlimited licensing offer behind LiveSafe, the question is how McAfee might potentially cope with fraud in which consumers claim to own hundreds of devices, for example. "We'll deal with that problem if it comes," says Hocking.


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