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Mayer vows improvements across the board at Yahoo

Juan Carlos Perez | Oct. 23, 2012
Marissa Mayer, participating in her first Yahoo earnings conference call since becoming CEO, outlined a broad range of areas in which the company needs to improve.

She became Yahoo's third CEO in less than a year when she got the job in July. Carol Bartz, appointed in January 2009, was let go in September of last year after the board lost confidence in her ability to turn the struggling company around. Her replacement, Scott Thompson, a former PayPal president, only served between January and May of this year, leaving in the midst of a controversy about his college education credentials. Yahoo was then led by interim CEO Ross Levinsohn, a Yahoo executive vice president who left shortly after Mayer's arrival.

Yahoo has been in a years-long financial and technology slump, going through several executive shake-ups and rounds of layoffs. It will be interesting to see if Mayer is the one who can finally lead Yahoo to recapture its leadership position in the Internet market, steering the company in a way that maximizes the potential many believe it still has.

 

 

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