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Maxis steps towards next 'industrial revolution'

AvantiKumar | Aug. 29, 2016
Together with Vodafone, Maxis is introducing best in class IoT solutions to its enterprise customers.

Maxis Vodafone IoT for Business - done 

Photo -  (From left) Claire Featherstone, Maxis' Head of New Business; Shanti Jusnita Johari, Maxis' Head of Enterprise Marketing & Products; and Justin Nelson, Vodafone IoT Sales Head, APAC.


Maxis Telecommunications (Maxis) is offering Internet of Things (IoT) solutions for Malaysian enterprises following an agreement with Vodafone.
During the official announcement in Kuala Lumpur, Shanti Jusnita Johari, Maxis head of Enterprise Marketing & Products, said that the partnership married Maxis' local market knowledge and high-speed data network to Vodafone's platform.
She said this solution will allow businesses in Malaysia to implement IoT services in their operations.
"The exponential growth of data and how people use them has had a huge impact on how businesses operate," said Shanti, adding that the "IoT is drastically changing the way we live and work."
With 25 billion connected devices predicted by 2020, the powerful combination of sensors and connectivity is propelling IoT from a mere 'trend' into the next industrial revolution, she said.
While consumer applications such as fitness monitors and smart homes are currently in the spotlight, the B2B (business to business) opportunity could generate almost 70 percent of potential value enabled by IoT, said Shanti.

'Compelling combination'
"The Internet of Things is changing businesses around the world," said Justin Nelson, Vodafone IoT sales head, APAC.  "Maxis is the latest operator to combine its capabilities with our IoT expertise forming a compelling combination for Malaysian companies."

"Through our agreement with Vodafone, we are equipping businesses in Malaysia with more than just connectivity through our advanced data network," Maxis' Shanti said. "A suite of IoT solutions is available to help businesses digitalise and transform their operations. This is a milestone in our drive towards new ways of working and digitalisation for enterprises."

During the announcement, Maxis demonstrated the use of IoT in automotive, retail, logistics, banking & financial, smart cities & manufacturing sectors. For example, by embedding a global IoT SIM into an intelligent device that interacts with sensors in a car will allow live monitoring of the health and performance of the vehicle. In manufacturing, predictive maintenance can be enabled by embedding connectivity into key machinery.

Shanti said the Maxis-powered solutions will help meet key challenges in the market with the following benefits:
1. Fit-for-purpose - solutions specifically designed for IoT and for easy integration into existing systems.
2. Seamless network - With an advanced data network and IoT platform, customers can have a seamless experience across Malaysia and neighbouring countries.
3. Security - the IoT solutions have been designed with multiple layers of security between IoT devices and applications.
4. Scalability - With the number of connected devices and data speeds constantly increasing, choosing a future proof IoT provider is critical.


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