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Maxis out to mark Chinese New Year in Malaysia by crowdfunding new homes

AvantiKumar | Jan. 29, 2016
Maxis has teamed up with ecommerce sites Lazada, Zalora, Gem Five, Rakuten and HappyFresh to crowdfund new houses for Malaysian families in need.

Maxis KONGSI 

Photo - Johnson-Oei, CEO/Founder of EPIC Homes (3rd from left); Sulin Lau, Maxis' Head of Marketing Services (centre), together with Mr Handa from Rakuten Malaysia (far left); Miki Ong, Head of Affiliate Marketing, Gem Five (2nd from left);  Andrew Gnananatham, CMO, Lazada Malaysia (3rd from right);  Marcus Chan, Marketing Manager, HappyFresh (2nd from right); and Lee Sue Ann, Partnership Manager, Zalora (far right).

 

To inspire online shoppers during Chinese New Year,  local telecom Maxis has teamed up with ecommerce sites Lazada, Zalora, Gem Five, Rakuten and HappyFresh to crowdfund new houses for Malaysian families in need.

Sulin Lau, Maxis head of Marketing Services, said, "Some people think homelessness is one of those problems too big for any one of us to solve. However we at Maxis believe the Internet makes it easier for us to join forces and start making a difference."

"Imagine: if just 5 percent of Malaysia's 7 million online shoppers donated RM8 via the Kongsi Home Project, we'd be able to crowdfund enough building materials to build new homes for 50 families," said Lau, adding that the homes would be built by non-profit organisation EPIC Homes.

"If Chinese New Year is about family, then the Kongsi Home project is a good reminder to always think about other less fortunate Malaysians as our family too," she said.

To Kongsi-a-Home, online shoppers simply visit partners Lazada, Zalora, Gem Five, Rakuten and Happy Fresh from now until March 31 2016. Look for products with the Maxis Kongsi Home logo to add that to their shopping carts. Each purchase will donate RM8 worth of building materials to community home-building projects by EPIC Homes.

"This is a great step towards creating awareness amongst the urban communities, about the needs, the culture and lifestyles of those in the rural areas. When we're able to achieve building homes for every single family in our country, you'll know that your little action was part of something big. And I believe that would also change your life," said John-son Oei, chief executive officer /founder, EPIC Homes.

To learn more about Maxis Kongsi Home project and how you can donate or volunteer as a home-builder, visit maxis.com.my/kongsihome

 

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