Photo - The Hotlink team taking part in the IceBucket Challenge at KLCC Park.
Maxis's Hotlink team is the first Malaysian corporate team to follow the example set by Tim Cook, Bill Gates, and Mark Zuckerberg and other international business leaders and celebrities by taking up the IceBucket Challenge to raise awareness and raise funds for amyotrophic lateral sclerosis (ALS), said the local telecom.
The IceBucket Challenge, which supports the ALS Association, requests that the participants are splashed with ice cold water and required to 'pay it forward' and nominate three more people take on the same challenge within 24 hours.
Since the challenge began about a month ago, it has spread over global social media and news networks, and has greatly benefited from attention garnered by the celebrities, sports stars, and even Silicon Valley internet company CEOs, said Maxis's head of marketing services Sulin Lau.
The Hotlink team took part as a reply to a challenge by local news website Cilisos, said Lau, who in turn has challenged three other Malaysian teams in the local internet space including myTeksi team and Catcha.
"Hotlink is all about having the internet 'always on'. We truly believe that there is nothing more powerful to demonstrate the power of the always on web than a great idea or cause worth spreading," she said. "We started seeing individuals in Malaysia getting involved a few days ago. And so at Maxis, we are very glad we got a chance to do our little bit as a company to spread along the cause here in Malaysia."
Sign up for CIO Asia eNewsletters.