MasterCard has integrated its global digital payment service MasterPass with the commerce application within SoftBank Robotics' Humanoid Robot "Pepper".
MasterCard has partnered with Pizza Hut Restaurants Asia P/L to pilot test the robot for order-taking and personalised engagement to enhance in-store customer service by the end of 2016. The new application extends Pepper's ability to integrate customer service, access to information and sales into a seamless user experience.
"Consumers have come to expect personalised service, customised offers, and simple and seamless processes both in-store and online," said Tobias Puehse, Vice President for Innovation Management, Digital Payments and Labs at MasterCard in Asia/Pacific. "The app's goal is to provide consumers with more memorable and personalised shopping experience beyond today's self-serve machines and kiosks, by combining Pepper's intelligence with a secure digital payment experience via MasterPass."
A consumer will be able to initiate an engagement by greeting Pepper and pairing their MasterPass account by either tapping the Pepper icon within the wallet or by scanning a QR code on the tablet that the robot holds.
Pepper will then provide customers with personalised recommendations and offers, additional product information, and assistance in checking out and paying for items. In addition, the robot will be able to initiate, approve and complete a transaction by connecting to MasterPass via Wi-Fi connection. In short, the entire transaction happens in the wallet.
"We are excited to welcome Pepper to the Pizza Hut family," said Vipul Chawla, Managing Director of Pizza Hut Restaurants Asia. "Core to our digital transformation journey is the ability to make it easier for customers to engage, connect and transact with Pizza Hut. With an order-and-payment-enabled Pepper, customers can now come to expect personalised ordering at our stores, reduce wait time for carryout, and have a fun, frictionless user experience."
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