Advertisers can now manage their Twitter campaigns on the go with the new Twitter Ads companion.
According to the social media company, Twitter Ads companion is a mobile tool available in the Twitter mobile app, and designed for use after advertisers have set up campaigns on their laptops or desktop computers.
Advertisers can use this tool to check their campaign performance using the information provided on the impressions, engagements, spend, cost per engagement and engagement rate.
The tool also enables advertisers to optimise their campaigns by allowing them to edit campaign bids, budgets and schedules.
Besides that, the tool makes it easy for advertisers to keep their campaigns going. When advertisers are notified via email that a campaign has exhausted its budget, they could click on the link in the email to extend their campaign, and be automatically brought into the Twitter Ads companion to add budget.
To access the Twitter Ads companion, iPhone users will need to click on the chart icon (for iPhone 6 users or later) or gear icon (for iPhone 5 users or earlier) on their profile in the Twitter mobile app.
For Android users, they will need to navigate to their settings drop down, before clicking on Twitter Ads. Additionally, users can also access Twitter Ads by clicking on the chart icon on their Twitter profile.
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