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Malaysia's Ninetology nets US$55m revenue, 12% mobile market share

AvantiKumar | March 21, 2014
On an Asean expansion drive, Ninetology and Qualcomm also show their AirAsia livery.

Ninetology, Qualcomm modified

Photo - (From second left) Anaz Ahmad Tajuddin, AirAsia Group Head of Engineering; Marco Beh, Ninetology Group Chief Operating Officer; Mantosh Malhotra, Qualcomm Senior Director, Business Development Malaysia,  Philippines and Singapore; Jay Srage, Qualcomm President of Middle-East, Africa & South East Asia; Sean Ng, Ninetology Group Chief Executive; Goh Thih Liang, Qualcomm Director Of Business Development Officer; Schrene Goh, AirAsia Head of Ancillary Marketing; Ms Shian, Ninetology Group Chief Finance Officer at the launch of Ninetology and Qualcomm Aircraft Livery.


During the unveiling by mobile device firm Ninetology and Qualcomm of their AirAsia livery, Ninetology announced RM180 million [US$54.60 million] in revenue with 12 percent market share as of December 2013.

Malaysia Ninetology Asean chief executive officer Sean Ng said the company's sight are set on expansion across the Asean market - into Philippines, Thailand and Vietnam -  to reach RM380 million [US$115.27 million] revenue by the end of 2014.

"We have sold more than 1 million units to date and have expanded into Indonesia as of September 2013, a partnership with Indonesia's renowned singer and actress, Agnes Monica," said Ng.

"Our devices are powered by Qualcomm Snapdragon mobile processors, a world leader in 3G, 4G and next-generation wireless technologies, to continue our efforts in delivering outstanding value to our consumers, as evident by our results for over the past two years," he said.

"We have humanised our products, which will be the foundation for our business growth and expansion," said Ng, adding that the company will strengthen its Smart Communication project this year.

 Humanised devices

"Some of our upcoming efforts will incorporate collaborations with content providers and to implement Cloud -based E-tracking system in devices to produce humanised devices for the public," he said.

In addition, he said the brand also unveiled its recent AirAsia aircraft livery to mark its Asean wide expansion plans and launched its 'so WOW for all' campaign, which is an ongoing one year project to further expand Ninetology's reach towards users and partners in the country.

"Ninetology will also be investing up to RM5 million [US$1.52 million] to increase its experiential centres to 9 other locations across Malaysia by 2015 as part of their expansion plan in the country," said Ng.

"Both Ninetology and Qualcomm's partnership will be the key driver for their Asean expansion plans and development, such as its upcoming LTE mobile device, which is expected to be announced soon," he said.


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