PHOTO - (5th from the Left) Mark Dioguardi, Maxis joint chief operating officer, YM Raja Tan Sri Arshad Raja Tun Uda, Maxis chairman, YB Dato' Joseph Salang Gandum, Deputy Minister of Information, Communications and Culture posing together with the 14 content partners after the signing of the strategic partnership.
Malaysian telco Maxis has signed with 14 content providers to develop an IPTV (Internet protocol TV) service to Malaysians, who could enjoy an 'anytime, anywhere on-demand service that included HD and 3D movies and series.'
Maxis chairman, YM Raja Tan Sri Arshad Raja Tun Uda, said the service would include seven Free-to-Air channels for its soon-to-be launched Internet Protocol Television (IPTV) service for Maxis Home Fibre Internet customers.
"These collaborations support the government's initiative of strengthening the Malaysian Creative Content Industry through new means of delivering local content to the public," said Arshad.
"This signing is a key milestone for Maxis, as it signifies our commitment to enrich our customers' lives," he said. "It is also a great moment for Maxis Home Fibre Internet customers who will soon get to enjoy TV content through the IPTV service. Through our partnerships with key content providers, we are giving customers another avenue to choose content from. To our content partners, we are delighted to be the enabler that will ensure their content reach a wider audience."
"Malaysians are contemporary in their use of technology and that includes how content is consumed," said Maxis joint chief operating officer, Mark Dioguardi. "Customers increasingly desire that information and entertainment of their choice be available at all times across a host of devices."
Witnessed by the deputy minister of Ministry of Information, Communications and Culture, YB Dato' Joseph Salang Gandum, the 14 content partners that signed with Maxis are Radio Televisyen Malaysia (RTM), All Asia Multimedia Networks FZ-LLC, Media Prima Berhad, LI TV International Ltd, Red Bull GmbH, Five Star Production, Vision Plus Entertainment, Travel Channel International Limited, Asa'ad Entertainment Network, Brilliant Pictures, Five Star Trading, Trace TV S.A., The Wiggles International and Classic Media Distribution Limited.
Together, all these content partners will provide the first wave of rich IPTV content through the Maxis Home Fibre Internet service providing movies, series and other programmes from multiple genres including Drama Series, Lifestyle and Travel, Kids, Action Sports and Music. The brands and channels that Maxis will be featuring include seven Free-to-Air Channels namely TV1, TV2, TVi, TV3, NTV7, 8TV, TV9; as well as content from LI Space, LI Body, LI Savour, LI Chic, Tonton, Travel Channel, Wiggles, Jump, Classic Media, Trace Urban, Trace Sports, XS, Red Bull, Five Star Trading, Five Star Production, Brilliant Pictures and Asa'ad.
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