PHOTO - Mark Dioguardi, Maxis' chief technology officer (left), presented a mock cheque representing Maxis' contribution of RM90,000 to YBhg. Dato' Hj. Mohd Jaafar bin Hj. Mohd Atan, Mayor of Shah Alam (right), witnessed by En Adzhar Maludin, chairman of the programme (middle).
To offset its carbon footprint, Malaysian telco Maxis' staff plant 7,500 trees in a programme organised by Majlis Bandaraya Shah Alam (MBSA), The Department of Irrigation and Drainage (JPS), Sathya Sai Organisation, Forest Research Institute of Malaysia (FRIM) and the Forestry Department of Selangor.
Maxis chief technology officer Mark Dioguardi said the company has reduced 16,000 tonnes of carbon dioxide emission in 2010 through various green initiatives and that it was on the way to meeting the target of 27,000 tonnes in 2011.
Dioguardi said about 80 Maxis staff and their family members participated in the tree planting session, which took place at the Sungai Renggam River Bank in Section 15, Shah Alam. Today's event marked the third and final tree planting session as part of the "Shah Alam River and Trees for Life" campaign. The previous two sessions were held on 26 June and 24 July at the Sungai Damansara River Bank in Section 13, Shah Alam.
"Overall, Maxis staff have planted 7,500 trees; 1,500 trees were planted last year at the Raja Muda Musa Peat swamp and 6,000 trees were planted in the last three tree planting sessions in Shah Alam this year," he said.
One of many green initiatives
During the presentation of a mock cheque signifying Maxis' contribution of RM90,000 (US$28,025) to the Mayor of Shah Alam, YBhg. Dato' Hj. Mohd Jaafar bin Hj. Mohd Atan, Maxis' Dioguardi said, "At Maxis, we have always been conscious about the need to care for the environment and to do our part in reducing our carbon footprint. Maxis' involvement in this tree planting programme is just one of the many green initiatives we have undertaken to give back to the environment."
"Maxis has also taken various other steps to reduce its impact on the environment," he said. "The company modernised its end-to-end network equipment for better energy efficiency and through its network transformation programme, replaced key network elements with best-in-class technologies, which are energy-efficient at the same time, such as 3G single radio access network and (Single RAN) and the Mobile Soft Switch (MSS) system."
"Maxis also adopted more energy efficient DC [data centre] rectifiers and outdoor shelters, which are innovative systems to manage heat in existing shelters and to drive down energy deployment," said Dioguardi. "The company has also drawn on renewable energy solutions such as solar to replace diesel powered remote base stations and advocated network-sharing, with more than 54 percent of its base station sites shared with other operators."
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