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Malaysian PM innovation award part of DiGi's Challenge for Change

AvantiKumar | Dec. 3, 2012
Malaysian telco DiGi's fourth annual competition challenges Malaysians to develop new ideas for mobile applications.

DiGi challenge modified

Photo - (from left)  Sajith Sivanandan Country Manager, Google Malaysia; Dr. Fadhlullah Suhaimi Abdul Malek, Director, NKRA (RBI) and NKEA (CCI and Agriculture), PEMANDU; Henrik Clausen, Chief Executive Officer, DiGi Malaysia; Ng Wan Peng, Chief Operations Officer, MDeC; and Dinesh Nair, Director, Developer and Platform Evangelism, Microsoft Malaysia.


Malaysian telco DiGi's fourth iteration of its challenge to Malaysians to develop new ideas for mobile applications, called Challenge for Change, introduces the grand prize of the Prime Minister's Innovation award.

Speaking on 28 November 2012, DiGi Telecommunications (DiGi)'s Malaysia chief executive officer Henrik Clausen said this year's competition continues to be underpinned by the telco's objective to 'enable Internet For All.'

"We know that mobile Internet can be a powerful tool to drive real socio-economic opportunities for local communities and businesses," said Clausen. "Our Challenge for Change programme builds on this philosophy and takes our Internet For All mission into a very important area of our business today - mobile applications. Through this challenge, we leverage the collective expertise of DiGi and our partners to empower Malaysians to unearth good ideas that foster the spirit of community to benefit fellow Malaysians."

He said the programme is meant to inspire the collective 'Malaysian mind' to allow this social change, of building apps for Malaysians, by Malaysians. "DiGi will support the further development of these apps by promoting them to its 5.5 million mobile Internet users through various customer touch points, and through the partnerships with Microsoft Malaysia and Google Malaysia, through MDeC's ICONApps platform, and through the support of PEMANDU and selected platforms under the Economic Transformation Programme."

"This year's challenge is bigger as it consolidates many exciting elements: ideas, innovation, creativity, diversity, collaboration and communication onto a single platform - mobile internet," said Clausen. "By the end of the year, the number of mobile app downloads globally will have doubled to nearly 46 billion, and in four years, this number is predicted to grow more than six times to 310 billion downloads. In Malaysia, we see an increase of smartphone usage due to low barriers of entry for devices, an uptrend for local content and a vibrant developer ecosystem. "

"Combined, these trends make mobile internet and apps powerful tools to engage and deliver social innovations to every community in Malaysia. Our vision for Challenge for Change is to unearth and spotlight these good ideas as they are being developed so it becomes visible and beneficial to as many Malaysians as possible, and to start bringing Malaysians together, one app at a time," he said,

Open to all Malaysians above 12 years-old

Clausen said the DiGi Challenge for Change is open to all Malaysians above 12-years-old to participate in two main phases of the programme. The first phase is the Ideation challenge (28 November 2012 to 27 January 2013). This phase calls for Malaysians to share good ideas for mobile apps that help bring Malaysians together and make life better for local communities."

Ideas can be submitted online for the following five (5) categories: Learning Together, Healthier Together, Working Together, Discovering Together and Sharing Together.

"These ideas are open for public voting. The 20 most popular ideas and an additional 10 finalists selected by DiGi will qualify for a final round of judging. The top 5 winning ideas will be chosen from this pool and will proceed to the next phase, to be developed into mobile apps," he said.

"The second phase is the App development challenge (25 February to 22 May 2013)," said Clausen. "This phase invites Malaysian developers to build mobile apps of the 5 winning ideas from the ideation challenge. Each app will then be made available for download and review by the public. The most popular apps for the 5 ideas, with the judges' final decision will win this challenge. DiGi will then market these apps on its online store, giving developers a head-start by providing direct access to our base of 5.5 million mobile internet users and the entire user ecosystem on the Google Play Store, and Windows Store and Windows Phone Store."

He added that the Prime Minister's Innovation Award will be presented to the individual whose idea best represents the philosophy of this year's Challenge for Change in effectively bringing communities together through the power of mobile internet. The winner for this special award will be announced by May 2013, and will receive a cash prize of RM25, 000 [US$8,205].

DiGi Challenge for Change will be hosting four ideation workshops for the public on: 1 December 2012 at the DiGi office in Selangor and Universiti Malaysia Sarawak, and 8 December 2012 at Universiti Sains Malaysia, Penang and Universiti Malaysia Sabah. For more information on additional prizes on how to participate or attend these workshops, please visit:


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