Photo - (From left) Prashant Pathmanaban, Industry Head, Google Malaysia: and Christian Thrane, Chief Marketing Officer of Digi at the Digi-Google partnership announcement.
Malaysian developers have been urged to take advantage of Digi Telecommunications' recent launch of a direct billing facility for the Google Play Store.
Following the partnership agreement, Digi customers now have a more accessible and convenient direct billing payment option when purchasing apps and content Google Play Store. This initiative is a first among Malaysian telcos, said the partners.
Christian Thrane, Digi's chief marketing officer, said that this move would allow easier purchasing Google Play Store content as surveys have shown that 52 percent Malaysians remained cautious with online payments with credit cards.
Also, according to Bank Negara Malaysia's Financial Stability and Payment Systems Report 2014 released in March, as of 2014, there were only 8.2 million active credit cards in Malaysia for a projected population of 30.3 million.
"As the first telco in Malaysia to offer direct billing of purchases from Google Play Store to our customers, we're clearly signalling our intention to lead the way in enabling internet services that enrich our customers' experience online," said Thrane.
"Our aim is to be the best mobile internet provider for mass market and, on top of our current efforts to expand our high-speed 4G LTE network coverage, we will continue to introduce services like Direct Billing for Google Play Store which add value for our 11.8 million customers," he said.
Throne said this new service should further stimulate Malaysian mobile app and content developers.
"With Direct Billing for Google Play Store, we hope to inspire mobile app and game developers as well as content providers to create more localised content for the Malaysian market because now they will have a more engaged target market with an easier and more convenient way to pay ensuring developers are suitably rewarded for their effort. We hope this helps cultivate innovation and drives the local app developer community," he said.
Google Malaysia Industry head, Prashant Pathmanaban, said, "We are also pleased to announce the availability of Google Play Newsstand to Malaysians today; Newsstand brings together all of your favourite local and international digital content in one simple experience with over 2,000 different news and magazine sources both free and paid."
For more information on Digi's Direct Billing for Google Play and to learn steps on configuring Android-based devices to make payment through Digi's post-paid phone bills or prepaid credit, please visit digi.my/GooglePlay.
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