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Malaysia leads Asia as nation with most advanced smartphone users, Digi says

AvantiKumar | Jan. 4, 2016
Digi's parent company Telenor Group surpasses 200 million customers around the world.

Albern Murty, CEO, Digi

Photo - Albern Murty, CEO, Digi Telecommunications


According to Norwegian communications company Telenor Group, which recently announced it had surpassed 200 million mobile subscribers, Malaysia is leading Asia as the nation with most advanced smartphone users.

Albern Murty, who is chief executive officer of Telenor's Malaysia operation, Digi Telecommunications (Digi), said Malaysia now has 79.2 percent of smartphone users and a mobile penetration rate of about 140 percent, according to Analysis Mason's Emerging Asia-Pacific telecoms marker: Trends and forecast 2015-2020.

Murty said most users were having their first experience on the internet through their mobile devices. "Almost everything you want and need today is at your fingertips. Mobile internet has become an essential and a companion for everyone who has access to it."

"Our focus therefore is to continue ensuring more people in Malaysia benefit from enjoying quality internet services nationwide fuelled by our widest 4G LTE network, value range of affordable smartphones bundles including choices under RM200, and innovative digital service offerings  to fit different customer usage patterns," said Murty.

He said Digi provides consistent high-speed internet to 7 million customers on its base, a jump of 16.9 percent year-on-year. With the fast track rollout of its LTE services, around 1.5 million customers today enjoy LTE services, an increase by more than 2-fold from a year ago.

Global milestone

Speaking of The Group's 200 million mobile subscriber mark, Sigve Brekke, president and chief executive officer of Telenor Group, said this was "a significant milestone in the Group's history across Asia, Europe and the Nordics, with Digi leading the way in Asia serving the most advanced smartphone users among Telenor's six operations in Asia."
"Many in Telenor can remember reaching one million subscribers - a once-historic milestone. Since then, the world has changed dramatically and with it, the role of the mobile phone," said Brekke.

"Today, Telenor is in the hands of more than 200 million people from Malaysia to Norway," he said. "Telenor´s early explorers of the 1990s had a vision about bringing the benefits of mobile communications to everyone, but they could hardly have imagined the impact we witness now. Today, our vision goes beyond putting a phone in every hand. We envision an internet for all, and with it all the opportunities that a digital life brings."

Telenor Group is present in 13 markets across Asia and Europe. The company entered Asia in 1996, and as of the third quarter 2015, the Group's six Asian operations generated more than 50 percent of the group's total revenues and Norway and the rest of Europe about 20 percent each.  Telenor Group has added more than 170 million subscribers in the past decade.


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