Up to a year ago, most phishing emails were all about tricking users into clicking on malicious links that led to malware downloads. Starting last fall, however, the use of attachments increased eight-fold, and that increase has persisted to this day, according to a new report from Proofpoint.
Attachments were barely on the radar at the start of 2014, but began slowly picking up in the spring, with growth accelerating in the fall. By the end of the year, phishing emails were evenly divided between URLs and attachments. Then URL use declined at the start of this year, and the use of attachments continued to climb, to the point where they were outnumbering URLs four-to-one by April.
And the trend seems to be accelerating. According to Proofpoint, there were 56 different campaigns that used macros to deliver the Dridex Trojan, sometimes delivering several million malicious emails in a single day.
There were two reasons for this, according to Kevin Epstein, vice president, advanced security and governance at Proofpoint. Macro writers got better at evading security mechanisms, and drive-by downloads became harder to do.
To successfully deploy malware via a browser download, the criminals has to discover a bug in the browser and write code to take advantage of that bug.
"It's not cheap or easy to find these flaws," Epstein said.
Plus, once the first malware campaign hits, everyone learns about the flaw, it gets fixed, people install the patches or updates, and the window of opportunity for the criminals narrows dramatically.
That's not the case with macros, however.
Despite all the training efforts, users continue to open phishing emails and click on attachments.
According to a Proofpoint report, users open 10 to 20 percent of all phishing emails, and click on one out of every 25 phishing attachments they receive. That's a success rate of around 4 percent -- double the success rates of legitimate advertising campaigns, said Epstein. That's because criminals have more tricks they can use than real companies.
"They're not bound by ethical constraints. they can spoof your friend's email address, or have an enticing subject line," he said.
Plus, attackers typically don't respect anti-spam legislation and will send out millions of emails at a time. With a 4 percent success rate, that translates into 40,000 downloads per million emails.
"If I initiate one successful bank transfer out of that, I'll have paid for my campaign times 10," he said. "The math works in their favor."
The attackers carefully track both their download rates and their attachment open rates, he said, and continually adapt their email content for maximum effectiveness.
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