Singapore telco M1 has partnered e-commerce firm Rakuten Singapore to encourage merchants to enter the online shopping space.
Through the partnership, M1 corporate customers will receive a three-month subscription waiver when they launch their e-commerce business on the Rakuten Singapore Online Shopping marketplace.
Merchants will also receive full access to Rakuten's e-commerce platform, and support from dedicated consultants. Consultants will be able to advise merchants on their online business strategy, implementation, sales and marketing, as well as lead and revenue generation, according to a joint press release by M1 and Rakuten on 29 December 2014.
"Online shopping is a big hit with Singapore consumers, and companies without an online retail presence risk losing out on this growing pie," said Willis Sim, director of product development and corporate sales at M1. "This partnership will enable our corporate customers to conveniently and cost-effectively create an online presence to leverage on the growing appetite for online shopping to further drive their business forward cost-effectively, without having to invest in complex technical or human resources."
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