Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

Lumia sales slump sabotages Microsoft's strategy before it starts

Gregg Keizer | Jan. 24, 2014
But analysts aren't buying the idea that Microsoft's Nokia acquisition poisoned consumers' minds

Whatever Microsoft does, and no matter what Nokia's final 2013 numbers were, all agreed that the former has a very hard row to hoe this year.

"The numbers hurt to some extent," said Jack Gold of J. Gold Associates "So how do you bring this back in the short term? That's the question."

"There's still an opportunity for Microsoft, but it needs to work with the carriers and look for those users who have low-end Android phones, who have not invested in the ecosystem," said Milanesi. "Those are the people Microsoft-Nokia should be going after. But they need to get devices on the market."

 

Previous Page  1  2  3 

Sign up for CIO Asia eNewsletters.