But the Windows Store could go the way of the Mac App Store rather than the iOS App Store or Google Play Store. The concerns that system administrators have about Windows 10’s mandatory cumulative updates might stunt adoption. The HoloLens might turn out to be a futuristic flop. Clearly, Microsoft has an intended outcome for all of those moves, but the company’s big bets don’t always work out as intended.
And 2016 is also when Microsoft’s new strategies of going cross-platform and collaborating with other tech companies will stop being new again. At this point, it wouldn’t surprise me if Nadella showed up alongside Tim Cook at an Apple press event — which is a vast departure from Microsoft of 2012, but not the company’s past year. Stay tuned, folks — Microsoft is in for one heck of a ride.
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