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Long shot? Apple's could grow Mac share to 20%

Computerworld staff | Oct. 30, 2013
Lower prices, free OS upgrades give Apple opportunity to steal share from Windows as buyers see personal computer as investment, analyst contends

"The question is, do they move the Air to Retina or drop the price of the Air?" Bajarin asked. If the latter, Apple could lower the price of the MacBook Air, especially the bottom-end 11-in. model, which now costs $999, to make it a more affordable entry-level notebook with battery longevity that almost matches a tablet.

"Is there still a market for first-time PC owners?" Bajarin asked, then answered his own question. "Yes. Over time, those with smartphones and tablets might graduate to some kind of personal computer, a more heavy-lifting computing device. That's the bull case for the personal computer."


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