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LinkedIn selling more marketing content into users' feeds

Zach Miners | July 24, 2013
Marketers will be able to target their posts to any segment of LinkedIn's 225 million members, the company said.

One sponsored update from Nissan, for instance, displayed a wide-angle photograph of the company's GT-R sports car on an airfield with fighter jets in the background, with text above it describing the car's inspiration from the U.S. Navy.

There are currently more than 3 million company pages on LinkedIn. Sponsored-update customers who are already signed on include Allstate Insurance, Charles Schwab & Co., General Electric, Mercedes-Benz, The Weinstein Company and Xerox.

Taking promotional content from advertisers and placing it into users' feeds in the form of "sponsored posts" is a common strategy now also employed by Facebook, Twitter and Tumblr. Facebook even lets individual users pay to promote their own posts through its promoted posts program.

 

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