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LinkedIn chalks up one million members in Malaysia

AvantiKumar | Dec. 5, 2012
Launch of Bahasa Malaysia site has attracted a new generation of LinkedIn users, said the professional network.

LinkedeIn Photo 4 modified

Photo - Showing the LinkedIn iPad app: (from left) Clifford Rosenberg, Managing Director Australia, New Zealand & Southeast Asia at LinkedIn. Accompanying him, Zamrah Ismail (left), Country Head - People Department: Malaysia Air Asia and Daniel Cerventus (right), Founder at Malaysia Entrepreneurs.


Professional online network LinkedIn has passed more than one million members in Malaysia, and attributes some of this success to the use of the Bahasa Malaysia language site in 2011.

LinkedIn managing director, Australia, New Zealand & Southeast Asia, Clifford Rosenberg, said the launch of the Bahasa Malaysia site has inspired a new generation of local users in Malaysia.

"This is an important milestone illustrating that Malaysians really understand the economic opportunity that lies behind online professional networking," said Rosenberg. "As our membership continues to grow, LinkedIn has become an avenue for Malaysian professionals to establish their online brand, gain insights, as well as find new business or career opportunities," he added.

He said the country has a challenge for top talent. "This is due to a limited talent pool and a Gen Y attracted by opportunities to work in other Southeast Asian countries. With new members signing up at a rate that is faster than two new members per second globally, LinkedIn's global reach and scale can help professionals and companies in Malaysia connect opportunity with talent through its large, global network of resources and opportunities."

Rosenberg said that as part of Malaysia's national goal of becoming a developed knowledge economy by the year 2020 (Vision 2020), companies need to develop ways to create a competitive, robust, and resilient economy. "LinkedIn's recently launched Talent Brand Index can benefit Malaysian employers to measure and benchmark the strength of their employer brand and improve their ability to attract top talent."

LinkedIn has seen strong demand and response from companies such as AirAsia, Axiata and MayBank leveraging LinkedIn Talent Solutions to take a more strategic approach to recruitment and retention, he said.

"Axiata stands to benefit from the growth of LinkedIn members in Malaysia as it allows us to engage with highly skilled professionals in the telecommunications industry," said Axiata Group Berhad Group's chief human resources officer Darke M. Sani.

In addition, companies such as Malaysia Airlines are also realising the benefits of LinkedIn Marketing Solutions, as online social networks are now the new norm for Malaysians. "According to a recent Comscore Report, social networking accounts for one third of all time spent online in Malaysia. This is where LinkedIn advertisements in Bahasa Malaysia can benefit local marketers, making it easier for members and businesses to share information and create messages that better resonate with their target audience, delivering more compelling and locally-relevant opportunities," said LinkedIn's Rosenberg.


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