"Over-communicate at every step," Munroe said. "Explain why something is important. Over time, they'll start to learn," and they can be your allies. "Set aggressive linking goals across each organization. Do periodic reviews of goals and performance. When everyone works together, the progress can be staggering."
The Most Important Thing You Can Do to Earn Links
Many SEO experts agree that you ultimately earn links by knowing your audience; producing content that solves their problems and answers their questions; and promoting the content through social media and other channels.
"Get to know your audience," said Stone Temple Consulting's Enge. "Have a strong understanding of what they're looking for and deliver it." Following this strategy will keep you in Google's good graces, and it can be good for your business.
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