LG will launch the G4 at events in London, Paris, New York, Seoul, Singapore and Istanbul, highlighting its global ambitions for the device. The G4 is the company's second high-end smartphone this year, following the launch of the G Flex2, and more are on the way.
"We've already mentioned publicly that we're working on other premium phones. So if one particular model isn't to your liking, that's fine. There's more down the road. Our strategy of promoting more than one major product will continue," Hong said.
Sign up for CIO Asia eNewsletters.