Photo - Malaysian models show the LG Optimus smartphones.
With effect from May 2013, LG Electronics' range of advanced Optimus smartphones will be distributed nationally by Brightstar Malaysia, said the South Korean electronics firm.
Brightstar Malaysia brand director Eric Goh said the LG Optimus G, Optimus L9 and Optimus L5 II devices, available to major smartphone retailers in the country, featured the latest Android operating system and Google app functionality along with high definition in displays in a sleek design.
Under the agreement, Brightstar will be responsible for demand planning, supply balancing and marketing solutions, said Goh.
"LG has strong brand value with an amazing product roadmap," he said. "We are excited to bring the latest in mobile innovation from LG to Malaysian consumers and also play our part in promoting LG as a leading smartphone brand in the country."
"LG continues to develop the most advanced UX [user experience] in order to provide unrivalled intelligent features designed to take maximum advantage of superior hardware in this era of LTE technology and large, high-resolution displays," said LG Electronics country sales manager (Korea), Steve Kim. "We are pleased to partner with Brightstar in Malaysia. Its nation-wide network will allow us to increase availability of our most in-demand Optimus smartphones to consumers here."
Kim said the flagship model LG Optimus G has received a number of awards and favourable reviews due to its display, and advanced 4G LTE [long term evolution]. The Optimus G was the first smartphone in the world to employ Qualcomm's powerful Snapdragon S4 Pro Quad-Core processor.
LG Optimus L9 s designed around five primary aesthetic elements: "Modern square style for comfortable grip, floating mass technology for a slimmer look, seamless layout for a more intuitive arrangement of keys, harmonised design contrast using metallic accents and sensuous slim shape that naturally draws the user's attention."
The Optimus L5 II is a 3G phone powered by Android's latest operating system, Jelly Bean 4.1.2, with Quick Button, which allows users to customise the Hotkey to launch various functions such as QuickMemo, camera, Internet, music or any other app. Quick Button is a versatile feature that eliminates the need for tapping repetitively through menus.
Photo - (From left) Steve Kim, Country Sales Manager (Korea); LG Electronics, Eric Goh, Brand Director of Brightstar Malaysia, flanked by models showcasing the LG Optimus smartphones.
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