LG is using a new video to promote an Aug. 7 event in New York City, evidently to unveil its new G2 smartphone running a faster Snapdragon 800 processor.
The G2 would be the successor to the Optimus G, first launched last September with a 4.7-in.,1280-x-768-pixel touchscreen, a 13-megapixel rear camera and a 1.5GHz quad-core processor.
The YouTube video comes from LG Mobile with a tagline of "Great 2 Have You!" and mentions an earlier-announced press event set for New York on Aug. 7. "To me, you are perfect, From G" is the message flashed repeatedly throughout the video, along with images from the point of view of a person holding a camera or smartphone. In the invite sent to reporters, "Great 2 Have You!" uses a very large G and 2.
Some YouTube commenters who watched the video even thought that LG might be promoting its own version of Google Glass. Although anything but a new smartphone is unlikely, LG is clearly focused on how a camera can zoom, focus and pan without jerkiness or distortions or blur.
In June, Qualcomm said it was providing the Snapdragon 800 to the successor to the LG Optimus G. That processor integrates support for LTE Advanced cellular networks as well as 802.11 ac Wi-Fi, capable of speeds of more than 1 Gbps.
Qualcomm said the 800 will deliver 75% better performance than the S4 Pro processor, clocked at 1.7GHz and now used in the Optimus G. The 800 is also reportedly used in the Samsung Galaxy S4 variant for LTE Advanced networks, now rolling out in South Korea.
The 800 will also run in Windows RT 8.1 tablets, covertibles and notebooks when they ship later in the year.
U.S. carriers have been vague on when they will offer LTE-Advanced network capabilities, but some analysts have speculated initial rollouts could start later this year. LTE Advanced required network upgrades as well as technology inside each handset.
LG's slogan for the G2, "To me you are perfect," led some analysts to compare the concept of highly personalized smartphones with what Google unit Motorola is suggesting in its "freedom to design" slogan for the upcoming Moto X.
Various leaked images of a purported G2 have surfaced, including some with buttons on the back cover of the phone, either for camera zoom or volume control.
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