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Lenovo unleashes new smartphone range in Malaysia

AvantiKumar | June 3, 2013
Each Lenovo IdeaPhone is designed for specific customer needs, says Lenovo Malaysia's country general manager.

Lenovo IdeaPhones modified

Photo - (From left) Khoo Hung Chuan, Country General Manager, Lenovo Malaysia; JD Howard, Vice President, Mobile Internet Digital Home (MIDH); and Malaysian models showing some of the new Lenovo IdeaPhones.

Lenovo Malaysia has launched new smartphones ranging from entry level to flagship models, which have been designed to meet specific customer needs, said the computer manufacturer

Malaysian can buy the Lenovo IdeaPhones from retail outlets or online, said Lenovo Malaysia country general manager Khoo Hung Chuan, who added that this was the first time customers could buy Lenovo smartphones in the country.

"Smartphones are a critical component of Lenovo's PC+ strategy," said Khoo. "In Malaysia, the market has changed significantly as the nation has seen a sharp rise in smartphone ownership, which we are fully prepared to leverage on. While there is still opportunity in PCs, most of the new growth will be in PC+ devices which include the smartphone market."

He said the flagship model - the Lenovo K900 - has a 5.5" IPS display, a 13MP camera with a unibody design in stainless steel alloy, and like most of the new range, is powered by quad-core processors, with many of the models offering dual-SIM capabilities.

"Intel and Lenovo have raised the bar for smartphones with the Lenovo K900," said Intel country manager, sales & marketing, Malaysia and Singapore, Prakash Mallya. "Our teams worked closely to innovate around a number of important features and capabilities that our customers care most about, such as power consumption, application switching and camera functionality."

"The Lenovo design team further took this powerful platform and wrapped it up in a very attractive package with the K900. We are proud to be teaming with Lenovo to bring these innovations to market," said Mallya.


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