Rahul Agarwal, Executive Director, Commercial Business Segment, Lenovo India talks about the company's India strategy in 2013.
CW: What are Lenovo's priority areas for India in 2013?
Agarwal: We break down the market into four parts. The first is the consumer section, where we have a 40 to 50 percent market share, and then we have the SMB sector which gives us 20 percent of the market; we have increased our market share in this segment. Thirdly, we are into large enterprise which we call it as relationship segment which gives us 30percent of the market share. More importantly, we are number one in the enterprise segment. Lastly, we are present in the smartphone market which is relatively a new segment for us in India.
In China, we are pretty big in this space, close to being number two. As a company, we are obsessed with being number one; globally we have doubled our market share in the last three years. Quoting IDC reports, we are close to being number one in the PC market in India and we are planning to build on the momentum from the last two years. Therefore, we have a different strategy for different market verticals in this sector. In large enterprise segment, we are keen to increase our market share to 20 percent from the current 13 percent and also enter the smartphone market in India in a big way.
CW: Windows 8 launch has failed to provide a positive boost to the PC market. How has it impacted Lenovo's PC sales?
Agarwal: I don't want to get too swayed by media generated stories. I think the media and some analysts expect magic every time Microsoft launches something. For the record, we have seen modest success with Windows 8 so far as its shipments are concerned; these shipments have crossed 100 billion in the last one year. Having said that, the expected refresh to the new platform from the consumers or enterprise customers has not happened in the numbers expected. The reason for this can be either because of the inherent nature of the software in itself or due to the economical conditions everywhere.
But as a product, Windows 8 is great and it's all about setting the expectation because this is about Touch interface and the Touch proliferation has been very limited so far. So it's unfair to pass a verdict on windows 8 till we see Touch getting more and more acceptance in industry.
CW: Lenovo was still selling windows 7 PC's while HP had turned its back on Windows 7 long back. Did such a strategy help you maintain remain steady while other vendors made losses?
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