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Lenovo-backed ZUK brand takes on the smartphone market

Michael Kan | Aug. 12, 2015
Lenovo's latest smartphone strategy downplays the company name, instead spotlighting a new brand, ZUK.

To further entice consumers, ZUK has also thrown in a fingerprint sensor, and a USB 3.0 Type-C connector. The Z1 will be priced at 1799 yuan ($284), and goes on sale in China on August 18.

However, the ZUK brand won't be contained within China. Shenqi Gongchang will hold an international product launch for ZUK within a month or two, and is targeting markets including Southeast Asia and Europe. The company for the moment has not announced definitive plans for the Americas, but a company official acknowledged that the new brand could also one day arrive in the U.S.

 

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