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Lawsuits do not a creative Apple make

Marco Tabini | May 15, 2014
In the highly litigious world of mobile technology, it's becoming hard to keep track of who's suing who, but more and more often it seems that Apple's name is appearing as one of the parties in the slew of legal actions that's sweeping the industry.

In other words, lawsuits or not, Apple is here to stay for a really long time, both because of its massive cash reserves and because, by and large, it still makes rock-solid products that are head-and-shoulders above the competition.

Lawsuits can't innovate
As a user, however, I cannot help but feel that, with the possible exception of Tim Cook's many excellent philanthropic initiatives, Apple's name is coming up more and more often in the press for all the wrong reasons. At the cost of sounding uncaring, my loyalty to any company extends to the ability of its products to make my life better—and whatever else they may accomplish, lawsuits decidedly aren't helping Cupertino innovate.

Of course, it's silly to expect that any company can revolutionize its industry all the time,—a double-standard that is all too often applied to Apple by virtue of its repeated successes in doing just that—but of late it seems like Apple's "holy war" against Android is starting to eclipse its ability to wow customers-—or, at least, this customer. Though Apple might see the lawsuits as a means to forestall competitors from closing the gap between their products and Cupertino's, it seems to me that the strategy is destined to fail, given the speed with which the quality of Android is improving.

And the funny thing is, I want those other products to improve. Apple has always done best when it was David to its competitors' Goliaths; the role of lumbering corporate giant doesn't suit the company's upstart nature. Both Google and Samsung are doing an excellent job of keeping the folks from Cupertino on their toes, all of which should ultimately benefit us, the end users, by giving us better products at increasingly competitive prices.

As this year's Worldwide Developers Conference draws near, there is a good chance that we'll hear about the next iterations of OS X and iOS, with more news coming later in the year about new hardware we've been expecting—like iPhones and iPads—and potentially even product categories we haven't seen yet. Here's to hoping that what's in the pipeline won't just be thinner, or faster, or come in more colors, but will once more change the way we look at the world we live in.

 

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